New Hispanic Data Set for Release

Share this article:
The National Association of Hispanic Publications and the American Advertising Federation plan to release new data on readers of Hispanic publications on Nov. 4 in New York. The 1999 National Hispanic Readership Study will detail information on the rapidly growing target market population based on a survey of 18,500 readers from 81 publications in 44 markets. Although the study cannot be statistically generalized to the overall national Hispanic consumer population, it's expected to provide advertisers with key insights to certain demographic data.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.