December 01, 2011
Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.
November 15, 2011
Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.
October 06, 2011
Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.
With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees, it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:
Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.
The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.
September 14, 2011
The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency's marketing and growth initiatives in the newly created position, reporting to Zain Raj, the firm's president and CEO.
September 09, 2011
Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.
September 01, 2011
The job of agency CMO is not a new one, but it is a role that is becoming more prominent as agencies aim to put themselves — as they do their clients — in the best possible light.
August 31, 2011
Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.
August 17, 2011
Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.
The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.
Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.
SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
July 25, 2011
OgilvyOne New York has named Alfonso Marian chief creative officer, reporting to North American chief creative Steve Simpson. Marian will partner with Mat Zucker, who will also continue to serve as the office's chief creative officer.
Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.
July 18, 2011
The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.
July 15, 2011
In a major restructuring, Office Depot named Bob Moore its EVP and CMO and appointed Kevin Peters president of North America, a new position. The retailer also combined its North American retail and business solutions divisions and split the role of EVP of e-commerce and direct marketing into two roles.
June 06, 2011
Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.
Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring.
Office Depot has named Neil Austrian its permanent chairman and CEO, the company said May 25. He had served as the Boca Raton, Fla.-based office supply retailer's interim leader since November 1, 2010. Austrian will replace Steven Odland, who resigned last October after more than five years with the company.
May 25, 2011
GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.
ReachForce, a b-to-b data services company, has added Aprimo's former CMO to its executive team, and has hired leaders of product and partner development. Michael Emerson will join the Austin, Texas-based company as VP of marketing, effective immediately.
Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.
Thomas Hogan has resigned as EVP of enterprise business sales and marketing at Hewlett-Packard Development Co. (HP), the technology services provider said April 18. He will continue to work at Palo Alto, Calif.-based HP until May 31.
John Rizzi has resigned as president and CEO of e-Dialog, said Chris Saridakis, CEO of the global marketing services division of parent company GSI Commerce. Joe Gagnon, chief client officer and EVP of product marketing at the company, will replace him, effective immediately.
Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.
March 17, 2011
Michael McMahon will join Omnicom consumer activation agency Alcone Marketing Group as EVP of shopper solutions on March 21. He will lead the agency's shopper and retail marketing practice in the newly created position.
Grey New York has named Jeff Odiorne co-chief creative officer, effective March 11. He reports to Tor Myhren, president and co-CCO of the agency. Odiorne previously operated his own boutique agency and consultancy, Youngblood.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
