New Hires

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

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Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Drakoulias promoted to Draftfcb global chief of staff

Drakoulias promoted to Draftfcb global chief of staff

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Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.

Draftfcb hires Nielsen to lead Beiersdorf account

Draftfcb hires Nielsen to lead Beiersdorf account

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Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.

Who's Who and What's What at DMA 2011

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With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees, it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:

Cabela's names Williams CMO

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Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.

Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates

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The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.

Miller named SolutionSet MediaWhiz CMO

Miller named SolutionSet MediaWhiz CMO

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The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency's marketing and growth initiatives in the newly created position, reporting to Zain Raj, the firm's president and CEO.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

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Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Agencies tap CMOs to extend growth

Agencies tap CMOs to extend growth

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The job of agency CMO is not a new one, but it is a role that is becoming more prominent as agencies aim to put themselves — as they do their clients — in the best possible light.

Zmags names Ford COO, CMO

Zmags names Ford COO, CMO

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Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.

Q&A: Joe Saracino, Erwin-Penland CMO

Q&A: Joe Saracino, Erwin-Penland CMO

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Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.

Accent Marketing Services to double its workforce

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MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.

'Just Call Me Angel of the Morning': a marketing services unit

The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.

Infogroup names Das SVP of database technology

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Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.

Draftfcb loses SC Johnson account to BBDO, Ogilvy

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SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.

Shackleton's Marian joins OgilvyOne NY as chief creative

Shackleton's Marian joins OgilvyOne NY as chief creative

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OgilvyOne New York has named Alfonso Marian chief creative officer, reporting to North American chief creative Steve Simpson. Marian will partner with Mat Zucker, who will also continue to serve as the office's chief creative officer.

Infogroup hires execs to bolster client data services

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Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.

Coca-Cola names Lewis marketing SVP

Coca-Cola names Lewis marketing SVP

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The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.

Office Depot names CMO in restructuring

Office Depot names CMO in restructuring

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In a major restructuring, Office Depot named Bob Moore its EVP and CMO and appointed Kevin Peters president of North America, a new position. The retailer also combined its North American retail and business solutions divisions and split the role of EVP of e-commerce and direct marketing into two roles.

Adams Hussey & Associates rebrands, promotes Cubine to president

Adams Hussey & Associates rebrands, promotes Cubine to president

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Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.

Euro RSCG moves NY co-CEO to Europe, cuts staff

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Euro RSCG has reassigned former New York office co-CEO Pete Zillig to a position in Europe, the agency confirmed May 26. Jeff Brooks will serve as Euro RSCG New York's sole CEO, reporting to Lee Garfinkel and Matt Ryan, chairmen of Euro RSCG. The agency also said that it has eliminated some staff as part of the restructuring.

Office Depot names interim chief its permanent chairman, CEO

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Office Depot has named Neil Austrian its permanent chairman and CEO, the company said May 25. He had served as the Boca Raton, Fla.-based office supply retailer's interim leader since November 1, 2010. Austrian will replace Steven Odland, who resigned last October after more than five years with the company.

GSI promotes Barratt to grow international business

GSI promotes Barratt to grow international business

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GSI Global Marketing Services International said May 25 that it has promoted Simone Barratt to the newly-created role of president. She will be responsible for developing an international presence for the company and driving business growth across the Europe, Middle East and Africa and Asia-Pacific regions.

ReachForce adds lead marketer, two other execs to management team

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ReachForce, a b-to-b data services company, has added Aprimo's former CMO to its executive team, and has hired leaders of product and partner development. Michael Emerson will join the Austin, Texas-based company as VP of marketing, effective immediately.

Homlish named HP CMO

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Hewlett-Packard Development Co. (HP) named Martin Homlish EVP and CMO on April 19. He will begin work at the Palo Alto, Calif.-based company on June 1, reporting directly to CEO Leo Apotheker. He will join HP after more than 10 years at German software company SAP, where he and Apotheker previously served as CMO and CEO, respectively.

Hogan resigns as HP enterprise sales and marketing EVP

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Thomas Hogan has resigned as EVP of enterprise business sales and marketing at Hewlett-Packard Development Co. (HP), the technology services provider said April 18. He will continue to work at Palo Alto, Calif.-based HP until May 31.

Rizzi resigns from e-Dialog; Gagnon to replace him as president

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John Rizzi has resigned as president and CEO of e-Dialog, said Chris Saridakis, CEO of the global marketing services division of parent company GSI Commerce. Joe Gagnon, chief client officer and EVP of product marketing at the company, will replace him, effective immediately.

Hyundai turns to Shannon to steer US marketing

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Hyundai Motor America appointed Steve Shannon VP of marketing, effective April 18. He will be responsible for all marketing activities in the US and report to John Krafcik, president and CEO. Shannon will be Hyundai's third marketing chief in the past 13 months.

Alcone hires McMahon as EVP, shopper solutions

Alcone hires McMahon as EVP, shopper solutions

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Michael McMahon will join Omnicom consumer activation agency Alcone Marketing Group as EVP of shopper solutions on March 21. He will lead the agency's shopper and retail marketing practice in the newly created position.

Odiorne joins Grey New York as co-creative chief

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Grey New York has named Jeff Odiorne co-chief creative officer, effective March 11. He reports to Tor Myhren, president and co-CCO of the agency. Odiorne previously operated his own boutique agency and consultancy, Youngblood.

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