New Hire

News Byte: Coldwater Creek Hires New SVP, CMO

News Byte: Coldwater Creek Hires New SVP, CMO

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Deborah Cavanagh seeks to "revitalize" the women's accessories and apparel retailer.

Rosetta Hires Joe Lozito as CTO

Rosetta Hires Joe Lozito as CTO

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Joe Lozito aims to create a unified vision for Rosetta's international and domestic teams.

Businesses fill their marketing plates with new CMOs

Businesses fill their marketing plates with new CMOs

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Whether focused on enhancing global brand development or overseeing digital, here are four newly appointed CMOs who are anything but left-overs.

Did an office products clash produce a CMO?

Did an office products clash produce a CMO?

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OfficeMax presses ahead by appointing a new chief marketing and strategy officer, even as rumors swirl about a merger with Office Depot.

Campbell feeds global marketing appetite with new CMO

Campbell feeds global marketing appetite with new CMO

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The CPG company continues to expand its marketing efforts with a new CMO position

Rio SEO appoints its first-ever operating head since Covario separation

Rio SEO appoints its first-ever operating head since Covario separation

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Covario, a provider of search marketing solutions and services, has hired Christopher Reid in the newly created position of SVP and operating head of Rio SEO, Covario's software unit.

Mitel hires CMO to guide changing go-to-market strategy

Mitel hires CMO to guide changing go-to-market strategy

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Mitel, a provider of unified communications (UC) and contact center technologies, announced Aug. 27 that Martyn Etherington had been named company CMO.

Aflac restructures marketing, hires Experian exec in new role

Aflac restructures marketing, hires Experian exec in new role

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In the process of restructuring its marketing organization, insurance provider Aflac announced Aug. 9 that Experian's John Harmeling has assumed the newly-created role of SVP of worksite marketing, effective two weeks ago.

The Vitamin Shoppe strengthens e-commerce investment with new hire

The Vitamin Shoppe strengthens e-commerce investment with new hire

The Vitamin Shoppe, a health supplement provider, has named Stephen Bontempo to the newly-created position VP of e-commerce.

Qualcomm names new CMO

Qualcomm names new CMO

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Intel veteran Anand Chandrasekher has been named CMO of mobile technology company Qualcomm. Chandrasekher replaces previous CMO Jeff Jacobs, who left the company to pursue other opportunities.

DMW Direct "upgrades" with new director of digital marketing

DMW Direct "upgrades" with new director of digital marketing

Direct response advertising agency DMW Direct has appointed Greg Marta as its director of digital marketing in a move to "upgrade" the company's digital proposition and service offerings.

Yankee Candle hires new president of direct and CMO

Yankee Candle hires new president of direct and CMO

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Yankee Candle Inc. has appointed Brad Wolansky to the newly created roles of president of direct and CMO.

Marketo appoints Greg Higham to new CIO position

Marketo appoints Greg Higham to new CIO position

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Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

PulsePoint appoints Sloan Gaon CEO

PulsePoint appoints Sloan Gaon CEO

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PulsePoint, a global digital technology company, appointed Sloan Gaon as CEO, effective as of July 9, 2012.

ClearSaleing names Ari Osur general manager

ClearSaleing names Ari Osur general manager

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Ari Osur has been hired as general manager of ClearSaleing, an advertising analytics and attribution platform and subsidiary of eBay company GSI Commerce.

Euro RSCG Tonic names new strategic planning head

Euro RSCG Tonic names new strategic planning head

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Euro RSCG, an agency specializing in integrated consumer health and wellness, has named Katie Rogin as its managing director of strategic planning.

Bob Zurek named Epsilon's SVP of products

Bob Zurek named Epsilon's SVP of products

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Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.

Ogilvy & Mather New York names chief creative

Ogilvy & Mather New York names chief creative

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Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.

Marketsmith promotes insider to GM and EVP

Marketsmith promotes insider to GM and EVP

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Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.

Razorfish CEO to oversee four additional agencies

Razorfish CEO to oversee four additional agencies

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Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.

Digitas CEO to leave for Time Inc.

Digitas CEO to leave for Time Inc.

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Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.

Drakoulias promoted to Draftfcb global chief of staff

Drakoulias promoted to Draftfcb global chief of staff

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Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.

Draftfcb hires Nielsen to lead Beiersdorf account

Draftfcb hires Nielsen to lead Beiersdorf account

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Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.

Who's Who and What's What at DMA 2011

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With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees, it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:

Cabela's names Williams CMO

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Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.

Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates

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The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.

Lanctot named Razorfish chief media officer

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Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.

Miller named SolutionSet MediaWhiz CMO

Miller named SolutionSet MediaWhiz CMO

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The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency's marketing and growth initiatives in the newly created position, reporting to Zain Raj, the firm's president and CEO.

Consuegra out as Forbes CMO

Consuegra out as Forbes CMO

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Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.

Zmags names Ford COO, CMO

Zmags names Ford COO, CMO

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Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.

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