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 New Hire

Bob Zurek named Epsilon's SVP of products

Sara Holland May 22, 2012

Bob Zurek has been named Epsilon's SVP of products, said Epsilon president Andy Frawley, to whom Zurek will report.
 

Ogilvy & Mather New York names chief creative

March 08, 2012

Ogilvy & Mather (O&M) New York has named Calle Sjoenell chief creative officer, said Toni Lee, director of PR at Ogilvy & Mather Worldwide. Sjoenell will report to O&M North American chief creative officer Steve Simpson.
 

Marketsmith promotes insider to GM and EVP

March 07, 2012

Carina Pologruto has been promoted to GM and EVP of client services at direct marketing agency Marketsmith, said Monica Smith, CEO of Marketsmith. Smith, who previously served as president and CEO, will relinquish her role as president and cede day-to-day client services operations to Pologruto.
 

Razorfish CEO to oversee four additional agencies

December 05, 2011

Bob Lord, global CEO of Razorfish, has added VivaKi network agencies Big Fuel, Denuo, Digitas and Phonevalley to his responsibilities, he said on Dec. 5. He replaces former Digitas CEO Laura Lang, who previously oversaw these assets prior to being named CEO of Time Inc.
 

Digitas CEO to leave for Time Inc.

December 01, 2011

Digitas CEO Laura Lang has been named CEO of publishing company Time Inc. Lang will replace Jack Griffin who was fired in February, six months after being named to the position. She will report directly to Time Warner Inc. CEO Jeff Bewkes.
 

Drakoulias promoted to Draftfcb global chief of staff

November 15, 2011

Peter Drakoulias has been promoted to the newly-created position of global chief of staff at Draftfcb effective immediately, he told Direct Marketing News. He will report to Draftfcb president and CEO Laurence Boschetto and he will partner with George Kane, EVP and worldwide financial director, to oversee the agency's global M&A activity.
 

Draftfcb hires Nielsen to lead Beiersdorf account

October 06, 2011

Draftfcb has named Rob Nielsen global executive creative director for the agency's Beiersdorf AG account. He will join Draftfcb on Oct. 10 and report directly to Jonathan Harries, the agency's vice chairman and global chief creative officer.
 

Who's Who and What's What at DMA 2011

October 04, 2011

With so much networking and knowledge-sharing happening among this year's Direct Marketing Association: 2011 Conference & Exhibition's attendees, it's easy to overlook the announcement of new innovations. In the past several days, the following product launches and employee hires were revealed:
 

Cabela's names Williams CMO

September 28, 2011

Cabela's Inc. named Scott Williams its EVP, chief marketing and e-commerce officer, the outdoors product retailer said in a statement. Williams will report to Cabela's CEO Tommy Millner.
 

Fewer direct, digital marketers plan to increase staff in Q4: Bernhart Associates

September 26, 2011

The number of direct and digital marketers planning to add staff decreased for the third consecutive quarter, according to an employment report from recruitment firm Bernhart Associates Executive Search released Sept. 25.
 

Lanctot named Razorfish chief media officer

September 15, 2011

Publicis Groupe-owned digital agency Razorfish has named Jeff Lanctot chief media officer. He will join the company Oct. 5, reporting to global CEO Bob Lord.
 

Miller named SolutionSet MediaWhiz CMO

September 14, 2011

The SolutionSet MediaWhiz Partnership has named Michael Miller CMO. He will manage the agency's marketing and growth initiatives in the newly created position, reporting to Zain Raj, the firm's president and CEO.
 

Consuegra out as Forbes CMO

September 09, 2011

Forbes Media will replace Jorge Consuegra as CMO with Jack Laschever, a former group publisher at the company, Direct Marketing News learned September 9. Consuegra was named Forbes' first CMO in January.
 

Zmags names Ford COO, CMO

August 31, 2011

Marketing technology company Zmags has named W. Sean Ford COO and CMO. He will report to chief executive Michael Schreck.
 

Universal McCann hires Pelham to lead MasterCard account

August 26, 2011

Interpublic Group (IPG) subsidiary Universal McCann has named Barbara Pelham EVP and global managing partner for the $500 million MasterCard account, effective September 8.
 

CognitiveData names Marshall CMO

August 24, 2011

Merkle subsidiary CognitiveData has named Cindy Marshall CMO. In the newly created position, Marshall is focusing on crafting "the story that CognitiveData is a full-service marketing company that can help customers with their database marketing," she said.
 

Vitacost names Gilt Groupe vet CMO

August 22, 2011

Health-products retailer Vitacost.com has named David Zucker CMO, effective immediately. He will replace Sonya Lambert in the role.
 

Q&A: Joe Saracino, Erwin-Penland CMO

August 17, 2011

Joe Saracino, CMO of Hill Holliday subsidiary Erwin-Penland, an interactive, direct mail and advertising agency, discusses his new position and the transition from client-side to agency-side marketer.
 

Accent Marketing Services to double its workforce

August 05, 2011

MDC Partners subsidiary Accent Marketing Services will add an additional 2,000 workers within the next two years. The move is part of the new jobs4america initiative, which is a coalition designed to generate American contact center jobs.
 

Woo named Sears CMO

August 03, 2011

Sears Holdings Corp. has named Monica Woo VP and CMO, according to reports. Woo will replace Don Hamblen, who left the company in January 2010.
 

Huber named Lands' End CEO

August 02, 2011

Sears Holdings has named Edgar Huber president and CEO of Lands' End, the company said in an August 1 statement. He will replace former CEO Nicholas P. M. Coe, who left the company in May to become CEO of Bath & Body Works Brand Management.
 

'Just Call Me Angel of the Morning': a marketing services unit

August 02, 2011

The more I learn about the direct marketing industry, the harder it is to keep track of who's who and who does what. Although my knowledge of the business continues to expand and the list of interesting and impressive people I meet grows each day, the names of companies, the services they offer and the logos they use to promote their names and services continue to change.
 

Infogroup names Das SVP of database technology

August 01, 2011

Infogroup has named Purandar Das chief architect and SVP of database technology, a newly-created position, Direct Marketing News has learned. Das will be responsible for developing and implementing Infogroup's database innovation strategy.
 

Draftfcb loses SC Johnson account to BBDO, Ogilvy

July 29, 2011

SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
 

Shackleton's Marian joins OgilvyOne NY as chief creative

July 25, 2011

OgilvyOne New York has named Alfonso Marian chief creative officer, reporting to North American chief creative Steve Simpson. Marian will partner with Mat Zucker, who will also continue to serve as the office's chief creative officer.
 

Infogroup hires execs to bolster client data services

July 21, 2011

Infogroup has hired Christian Ward as SVP and head of data strategy, analytics and capabilities. The Omaha, Neb.-based company has also named Dana Hayman VP of marketing strategy and insights.
 

Coca-Cola names Lewis marketing SVP

July 18, 2011

The Coca-Cola Co. has appointed Allison Lewis SVP of marketing for Coca-Cola North America. She will replace Beatriz Perez, who was named Coca-Cola's chief sustainability officer on July 1.
 

Office Depot names CMO in restructuring

July 15, 2011

In a major restructuring, Office Depot named Bob Moore its EVP and CMO and appointed Kevin Peters president of North America, a new position. The retailer also combined its North American retail and business solutions divisions and split the role of EVP of e-commerce and direct marketing into two roles.
 

Rapp names Heapps CMO

July 14, 2011

Direct agency Rapp has named former chief creative officer Rachael Heapps CMO for the US. She will focus on new business as well as internal development.
 

Adams Hussey & Associates rebrands, promotes Cubine to president

June 06, 2011

Direct marketing agency Adams Hussey & Associates has rebranded as Chapman, Cubine, Adams & Hussey (CCAH), to reflect changes in the company's leadership team.