New Group Will Lobby for Direct Wine Shipments From Retailers

Share this article:
A group of wine merchants, wine auction houses, wine Internet retailers, catalogers and wine clubs formed the Specialty Wine Retailers Association to encourage states to create a borderless national wine marketplace, the Sacramento, CA-based not-for-profit reported yesterday.


SWRA's members include 1-800-Flowers.com, Beverages & More, Bonhams & Butterfields, Houdini, K & L Wine Merchants and other merchants operating in 30 states. They want the same privilege to ship directly to consumers that is granted to wineries to be applied to retailers as well.


"As a result of the May 2005 U.S. Supreme Court ruling, 33 states now allow licensed, out-of-state wineries to ship directly to their consumers. But only 12 states, at most, allow retailers to do the same," SWRA president Lesley P. Berglund said in a statement.


SWRA is working with other organizations involved in this issue, such as Free the Grapes!, Coalition for Free Trade and the wine industry's lobbying organizations.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.