New gig for former Yahoo execs

Online advertising services company ChoiceStream announced today the addition of former Yahoo chief data officer Usama Fayyad to its board of directors and former Yahoo VP for ads Cheryl Kellong to its management team. Former WPP executive Lauren Frank was also added to the company's advisory board.

Fayyad founded and oversaw Yahoo! Research, a research organization established within Yahoo Inc.

ChoiceStream, which specializes in creating personalized product recommendations and display ads, counts Overstock, Borders, and AT&T among its clients.

 
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...