Direct Line Blog

New gig for former Yahoo execs

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Online advertising services company ChoiceStream announced today the addition of former Yahoo chief data officer Usama Fayyad to its board of directors and former Yahoo VP for ads Cheryl Kellong to its management team. Former WPP executive Lauren Frank was also added to the company's advisory board.

Fayyad founded and oversaw Yahoo! Research, a research organization established within Yahoo Inc.

ChoiceStream, which specializes in creating personalized product recommendations and display ads, counts Overstock, Borders, and AT&T among its clients.

 
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