New FTC Rules Set for Pre-Approved Offers

Share this article:
New rules for pre-approved credit card and insurance offers require additional disclosures about the consumer's right to opt out of such marketing, the Federal Trade Commission said this week.


Marketers of pre-approved credit cards need to include "layered" disclosures in their solicitations. Disclosures must contain a short introductory disclosure, including a toll-free number to call to opt out, followed by a long notice giving detailed opt-out information.


The short notice must appear on the document designed to be seen first by the consumer, including the cover letter. The new rule also specifies format, type size and presentation requirements for the notices.


The FTC enacted the rule changes under the Fair and Accurate Credit Transactions Act of 2003, which requires "simple and easy to understand" disclosures. It first proposed these changes in September 2004.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.