New FTC Rules Set for Pre-Approved Offers

Share this article:
New rules for pre-approved credit card and insurance offers require additional disclosures about the consumer's right to opt out of such marketing, the Federal Trade Commission said this week.


Marketers of pre-approved credit cards need to include "layered" disclosures in their solicitations. Disclosures must contain a short introductory disclosure, including a toll-free number to call to opt out, followed by a long notice giving detailed opt-out information.


The short notice must appear on the document designed to be seen first by the consumer, including the cover letter. The new rule also specifies format, type size and presentation requirements for the notices.


The FTC enacted the rule changes under the Fair and Accurate Credit Transactions Act of 2003, which requires "simple and easy to understand" disclosures. It first proposed these changes in September 2004.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.