New FDA Commissioner Promises DTC Ad Crackdown

Share this article:
The newest commissioner at the Federal Drug Administration has promised to deliver a painful wake-up call to purveyors of misleading drug advertisements, wire services reported yesterday.


In his first meeting with reporters, FDA commissioner Mark McClellan said the agency would take more aggressive action to tackle drug ads that promise more than they can deliver, particularly in the diet supplement industry, according to reports. The FDA has come under fire recently for what critics say is a slow response to misleading drug ads, and it recently came to light that a Bush administration policy requires FDA lawyers to review every warning letter prior to mailing.


McClellan told reporters that the FDA would go beyond warning letters in the future and would not rule out court action, wire services reported.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

SAP Names New CMO and First CDO

SAP Names New CMO and First CDO

Maggie Chan Jones, who helped Microsoft transition to the cloud, takes over from new chief digital officer Jonathan Becher.

Toshiba Business Solutions Names Melo CMO

Toshiba Business Solutions Names Melo CMO

The 23-year content management veteran will lead new product and service development.

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...