New engine for primary care physicians

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CMPMedica, a provider of healthcare information and education, debuted SearchMedica Primary Care, its second vertical search engine offered under a Web-based service that connects physicians and other medical professionals with medical Web sites, online journals and other clinical sources.

Most primary care physicians of any age, and more than 90 percent of those 45 or younger, said they used the Internet for clinical information. But two-thirds cited irrelevant results as their top challenge when searching on Google.

SearchMedica.com addresses this clutter by indexing reliable medical information that is approved for inclusion by medical editors and a physician editorial board. This can make the search results far more relevant to clinical practice than results generated on other search engines.

CMPMedica, a New York publisher of 14 clinical journals and a unit of United Business Media PLC, claims the search results are independent, unbiased and ranked by relevance. Category sponsorships and keyword ads support the service.

SearchMedica Oncology will be the next specialty search engine to launch later this quarter. SearchMedica Psychiatry was introduced in November.

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