New Electronic Tag Identifies Legitimate Online Music Sales

Share this article:
The recording industry yesterday launched a new identification system to keep an eye on and simplify the sales of music on the Internet as online piracy of songs continues to erode record company revenues.


Called the Global Release Identifier (GRid), the system is similar to the Universal Product Code bar code found on CDs or tapes sold in retail stores.


The electronic identifier will be able to track and identify what music has been created, assigned, licensed and distributed. It can recognize singles, album tracks, groups of tracks and multimedia releases that are distributed online. The International Federation of Phonographic Industry and the Recording Industry Association of America jointly developed the standard over two years.


However, GRid will not be able to keep tabs of songs that end up on file-trading sites like KaZaA, Morpheus and Grokster that are responsible for the rampant piracy of music online.


GRid can track songs that are sold through downloads or Web streams by record labels, distributors like portals and online retailers. Each track will be distributed with an individual GRid serial number. It will be reported back to rights societies and collection agencies for artists to be compensated -- just like a bar code.


Record companies, legitimate distributors and retailers who distribute audio content can use the system. A voluntary system, resellers will be charged an annual fee of $245 for issuing an identity tag to the songs sold online.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.