Direct Line Blog

New election campaign Web tactics

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I've been endlessly fascinated by the sheer variety of tools and technologies both the McCain and Obama campaigns have used to tap voters, from e-mail and social media to mobile, database techniques and those dreaded "robocalls." Today's Wall Street Journal explored the candidates' ambitious internet strategies.

Even outside political groups such as the left-leaning Moveon.org has taken election pavement-pounding to the next level. Their nifty video site, cnnbcvideo.com, inserts any name selected by the viewer into a fake newscast from November 7, 2008, three days after a US presidential election won by Republican John McCain. Sure, it's a shameless plug to get me to the polls, but I laughed out loud.
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