New effort to standardize social media metrics

Share this article:
The more metrics there are to measure social media success in a standardized way, the better, most marketers would agree. According to SmartBlog On Social Media, the Interactive Advertising Bureau has released a new document that attempts to codify social media categories and how they're measured in a consistent way. These definitions were put together by the IAB User-Generated Content & Social Media Committe, made up of representatives of 150 media companies. Do you think it's a step in the right direction?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »