New effort to standardize social media metrics

Share this article:
The more metrics there are to measure social media success in a standardized way, the better, most marketers would agree. According to SmartBlog On Social Media, the Interactive Advertising Bureau has released a new document that attempts to codify social media categories and how they're measured in a consistent way. These definitions were put together by the IAB User-Generated Content & Social Media Committe, made up of representatives of 150 media companies. Do you think it's a step in the right direction?
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...