Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.
DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.
Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.