New DRTV PIP from Macromark

Share this article:
Macromark has been awarded list management of the Northern Response US Package Inserts program.

Inserts reach people who have purchased fitness, health, women's, self-improvement and entertainment products through DRTV. Products available include the Ab Roller and Body Pro Elliptical, as well as books, CDs, cosmetics and small appliances. Most buyers have spent more than $45, with the average purchase between $100 and $150.

The 13,941 six-month buyers are available beginning at $110/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.