New DMA Fact Book Released

Share this article:
The Direct Marketing Association yesterday released its 2001 Statistical Fact Book.

The book gives marketers up-to-date data on direct marketing for every aspect of the industry. It includes information on catalogs, interactive marketing, direct response advertising, lists and databases, direct mail and customer service. It also gives an analysis of the economic impact of direct and interactive marketing.

The publication, now in its 23rd edition, contains more than 300 pages of direct marketing data. It has nearly 440 charts and graphs compiled from more than 65 research sources.

"The tremendous impact of new technologies is opening up a whole new world of markets and media for marketers of all specialties," said Ann Zeller, vice president of information and special projects. "The DMA 2001 Statistical Fact Book offers a quantified view of the state of the industry and provides direct and interactive marketers with tools they need to succeed in a slowing economy."

Print and downloadable online versions, featuring hyperlinks to the Web sites of the companies that conducted the research, can be ordered through The DMA Bookstore Online at or by calling 301/604-0187. The price of the book, in either print or online format, is $145 for DMA members and $225 for nonmembers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.