New creative from Draftfcb
Visitors to the site are invited to send fireworks (the legal, digital kind) to a friend to celebrate big life moments. The message, I guess, is that if you are not above the influence, you're not enjoying the more wholesome fun that the variety of fireworks is celebrating - from heading off to camp to starring in a play. Mostly, though, they're just kind of fun to send, and they're a great way for the campaign to collect e-mail addresses.
Check out all the fireworks here: http://www.abovetheinfluence.com/fun/Fireworks.aspx.