New cell phone list available
The file contains cell phone owners who have opted in for third-party offers. Suggested usage is high-tech electronic, gadget and most high-end offers.
The 120,445,689-universe list is available beginning at $95/M.
Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.