New Byte: Responsys Posts 25% Gain in Second Quarter

Share this article:
Responsys revenues soar, but net declines.
Responsys revenues soar, but net declines.

Responsys saw revenue increase by 25% in the second quarter to $49.5 million, a $10 million improvement over 2Q 2012. Based on the quarterly earnings report released yesterday, the company adjusted its revenue outlook for the full year to a range of $195 to $198 million, up from an earlier forecast of $190 to $193 million.

The marketing cloud software company's two businesses each tallied identical 25% increases, with subscription revenues rising to $34.3 million and professional services to $15.2 million. Responsys revenue for the first six months of 2012 was $98 million, a 26% increase over the year-earlier period.

At the same time, however, Responsys registered a $1.6 million net income loss in the quarter, compared to a small gain last year, due to increased outlays for administration, R&D, and marketing and sales. Marketing and sales costs of around $1.2 million were nearly three times higher than they were in the 2Q 2012.

"Responsys's strong second quarter performance is further recognition that the company is a leader in orchestrating individualized experiences across digital channels, and at massive scale," said CEO Dan Springer. "Our continued investment in product innovation has allowed us to stay at the cutting edge of the industry.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

The Risk of Taking Email Full Throttle: Answers

The Risk of Taking Email Full Throttle: Answers

As VP of marketing for the fledgling Targeted Outreach, Tony Smith's charge was to help grow the company—but his gut felt he was walking the ethical line. How should he ...

Word to the Wise: Programmatic Direct

Word to the Wise: Programmatic Direct

What is programmatic direct?

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.