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New Briefs Articles

Valassis ups revenue

February 25, 2008

Valassis reported net earnings of $20.6 million, up 197.3% from $6.9 million in the prior year, primarily because of its $1.2 billion acquisition of shared mail ser¬vice Advo last March. Revenue rose 131% to $661.5 million for the quarter ended December 31, over $296.4 million last year.

E-cards should be PG-13

February 25, 2008

The Federal Trade Commission amended its interpretation of the Children's Online Privacy Protection Act of 1998, which regulates Internet marketing to children younger than 13. It said that Web site operators should obtain parents' consent before letting users under age 13 send an e-card that includes the senders' e-mail addresses or first and last names. This guideline has implications for viral marketing efforts aimed at the tween community.

Get smarter about intelligent mail

February 25, 2008

The US Postal Service and the Postal Customer Councils are sponsoring symposiums next month to help mailers prepare for new Intelligent Mail barcode requirements set for January 2009. Mailers will be required to use Intelligent Mail barcodes to take advantage of automation prices for letters and flats.

Green envelopes

February 25, 2008

EcoEnvelopes, developers of reusable envelopes, received a national customer ruling from the US Postal Service, a designation that signifies the design will withstand transport through the US mailstream. This is the first NCR awarded to a reusable envelope and indicates growing interest for reducing waste materials when sending postal mail.

Nokia launches global ad network for mobile sites

February 18, 2008

Nokia has launched a global ad network for mobile sites of more than 70 major publishers including Discovery, Hearst, Reuters and Sprint, as well as brand marketers including BMW and Paramount. The cell phone company is leveraging the analytics technology of its October 2007 acquisition Enpocket for the project. The company says that the Nokia Media Network is yielding click-through rates averaging 10%.

Urban Brands to relaunch sites

February 18, 2008

Urban Brands Inc. has hired ATG Commerce to relaunch Web stores for its Ashley Stewart and Marianne brands. AshleyStewart.com will launch this spring with an updated merchandising ability and personalized browsing and buying experience. The Marianne launch date is not yet set.

LA Times to launch weekly

February 18, 2008

The Los Angeles Times has introduced a standalone print weekly, based on the success of Metromix Los Angeles, an online local culture portal launched last summer. The Web site and print paper launch are both attempts for the publication to reach a younger audience. Initial circulation is estimated at 100,000.

HarperCollins posts book catalog on site

February 18, 2008

Beginning today, HarperCollins is posting free electronic editions of some of its books on its Web site. Rather than allowing users to download or print books, the program will allow users log in and browse books. The service will be available for one month.

OgilvyOne parners with mobile data co. Acision

February 18, 2008

OgilvyOne last week entered into a marketing partnership with mobile data services provider Acision. The company said that it wants to grow client interest in the channel. OgilvyOne has plans to leverage Acision's mobile platform, used by more than 300 network operators, with its CRM and data capabilities.

Havas achieves record growth

February 18, 2008

Marketing holding company Havas experienced record growth in 2007, with a 7.1% increase for the full year and a 9.8% increase in Q4 alone for business. Strong growth was also reported for all group businesses, with Euro RSCG up 5.5% and Havas Media up 19.1%.

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