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New Briefs Articles

FTC chairman Majoras to step down

March 03, 2008

Federal Trade Commission chairman Deborah Platt Majoras has announced that she will leave her post at the end of this month. Majoras was appointed by President Bush and sworn into office in 2004.
 

Marchex and Citysearch partner

March 03, 2008

Marchex Inc. and Citysearch, an operating business of IAC, announced a strategic partnership that provides Citysearch with a new distribution channel for both its content and advertisers and provides Marchex with extensive content for its local network.
 

BSocial Networks unveils e-commerce software

March 03, 2008

BSocial Networks Inc. is launch­ing Market Lodge 2.0, an e-commerce software product that allows ads to stream into the user recommendations section of social networking sites. It estimates that it will reach 50 million users.
 

24/7 and Petry Media partner

March 03, 2008

24/7 Real Media Inc. and Petry Media Corporation announced a multi-faceted partnership to provide targeted ad serving to Digerati iSales network of more than 300 TV station Web sites.
 

Pitney Bowes acquires Bluetree

March 03, 2008

Pitney Bowes has acquired Toronto-based direct marketing company Bluetree for an undisclosed amount. Pitney Bowes plans to use Bluetree to capitalize on an anticipated turn, among Canadian market­ers, to non-telemarketing channels follow­ing the establishment of a do-not-call list in Canada expected this summer.
 

Red Envelope addressing challenges

February 25, 2008

Speculation that gifts cataloger Red Envelope may shutter gained more clout last week as the nine-year-old company reported a loss of $4.3 million, compared with a net income of $5.3 million for the same period last year. Order shipments during the third quarter dropped about 20% compared with last year. CEO John Pound said in a statement that Red Envelope "is evaluating various options for addressing these challenges immediately."
 

Alliant launches database infrastructure

February 25, 2008

The Alliant Group has launched a multichannel database marketing infrastructure for Charter Communications. The database facilitates outbound direct mail, telemarketing, and e-mail marketing communications to customers and prospects across all three Charter divisions.
 

Convio partners with ThePort Network

February 25, 2008

Nonprofit marketing technology provider Convio, Inc. has partnered with ThePort Network to launch a social media suite that will allow Convio clients to build branded social media communities such as branded blogs and social networks into existing Web sites.
 

Yahoo adds to Newspaper Consortium

February 25, 2008

Yahoo grew membership of its Newspaper Consortium with the addition of four publishers, including Shaw Newspapers, the Times Publishing Co. and the Columbian Publishing Co., raising its total to 634 newspapers in the US. Yahoo provides search, graphical and classified advertising to its newspaper partners.
 

VideoEgg launches ad network

February 25, 2008

VideoEgg, an online video company, has launched an ad network that uses a cost-per-engagement model. The AdFrames Brand Response Network distributes video or rich media through an expandable ad unit that can be formatted to fit any page, widget or online game. Microsoft has signed on as an advertiser. Engagement begins when users roll over ads.
 
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