Josh Himwich, director of e-commerce operations and user experience for Diapers.com, discusses how PowerReviews' SEO software helped drive traffic to the e-commerce site

Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for the new site, which will initially serve the St. Louis market.

College students return­ing to campus this fall face a serious economic downturn, and for those preparing to graduate and enter the working world, debt accrued from student loans and credit card use will likely be a major worry.

The Pennsylvania Attorney General has sued two mortgage companies for violating the state's do-not-call laws. Charles A. Ruppersberger IV, doing business as Direct Leadsource, and Justin Harford, doing business as Golden Apple Mortgage, Foote's Inc. and New Equity LLC, were the defendants.

ComScore said Tuesday that it will begin providing online ad networks both potential audience reach and actual reach.

United Parcel Service (UPS) has plans to open two $180 million transport hubs in China, according to recent Reuters reports. The company has doubled its head count in China over the past 18 months to around 5,300, but expects that number to increase by at least 1,000 annually over the next 3 to 4 years.

At last week's Cannes Lions International Advertising Festival, the Direct Lions Grand Prix was awarded to Mumbai's JWT India, for the Times of India entry. The campaign Web site registered more than 1.3 million hits and more than 1 million YouTube downloads.

Current USA, a subsidiary of Taylor Corp. that finalized an agree­ment on April 3 to buy Lillian Vernon for $15.8 million, has begun mailing the Lillian Vernon catalog again. About 600,000 catalogs were sent to the Lillian Vernon house file this week. Another mailing is expected in June.

This summer, eBay plans to help launch WorldofGood.com, a marketplace for buying fair-trade products, to the public, in partnership with fair-trade company World of Good, Inc.

NBC Universal Digital Media has kicked off the Digital Health Network, which will distribute premium health video. The goal is to create an informative view­ing experience for users looking for health information online.