New bicycle insert program available

Share this article:
Direct Media Millard is now manager of the Performance Bicycle and Bike Nashbar lists and insert programs.

Both of these catalog-based programs work well for outdoor, health and conservation offers. They reach affluent and health-oriented cycling enthusiasts with higher-than-average household incomes. Average age range of buyers is 45 to 54. Bike Nashbar buyers have an average household income of $90,000 or more, while Performance Bicycle skews slightly higher, to $100,000 or more. Most buyers are homeowners and college graduates.

For Bike Nashbar, the 227,649-universe postal file is available beginning at $105/M and the 451,000-universe package insert program is available beginning at $61/M. For Performance Bicycle, the 430,338-universe postal file is available beginning at $105/M, the 1,720,000-universe blow-in program starts at $31/M and the 573,000-universe package insert program is available beginning at $61/M.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings