New ad network on mobile traffic feeds

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Mobile services firm 3rd Dimension Inc. has debuted a new national mobile advertising network with NBC.

The mobile advertising network is part of a mobile traffic live video feed, where consumers can look at traffic conditions in various cities nationwide. The mobile feed shows consumers real-time cameras of major roadways, but while loading the camera, serves up an ad from the new Mobileyes Advertising Network.

“The ad is only up for a few seconds, as long as it takes for the camera to load,” said Eric Joseph, president and COO, 3rd Dimension. “It is a very engaging ad, because you know people are looking at it, waiting to see the traffic. We also have a geotargeting capability, since you can tell where a consumer is going.”

NBC is the exclusive national sales part­ner. Advertisers include McDonald's, local auto dealers and the Philadelphia board of tourism.

“NBC has been a critical piece of this, as we are a part of their mobile package,” added Joseph. “If an advertiser comes in and wants a mobile offer, we are part of their mobile offering.”

Mobileyes is currently available in sev­eral markets: New York; Los Angeles; Washington, DC; Detroit; Houston; Kan­sas City, MO; Hartford, CT; Knoxville, TN; and Indianapolis.

To use the free mobile traffic service, consumers must download the application at www.3DMobileyes.com.

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