NetworkStreaming Picks Crossbow Group for Lead Generation

NetworkStreaming, a provider of incident-based remote control support solutions, tapped Crossbow Group, Westport, CT, to create a new customer acquisition campaign for small and midsized businesses.

Crossbow  will handle interactive strategy and tactics to generate leads for NetworkStreaming's SupportDesk appliance. There was no incumbent agency.

"The mandate is to introduce their remote control support solutions to a broader range of small to medium businesses using interactive media," said Jay Bower, president of Crossbow.

This is the first agency relationship for NetworkStreaming.