Netscape to List Adauction Inventory

Share this article:
Trying to expand its reach on the Web, online ad auction channel Adauction (www.adauction.com), recently signed a deal with Netscape Communications (http://home.netscape.com), Mountainview, CA, that will make its ad inventory available on the Netcenter portal site for Adauction's monthly auctions.


There now are more than 70 Web publishers that supply ad inventory for Adauction, including Match.com, LookSmart, NetNoir, Red Herring Online and Silicon Investor. Netscape will offer ad lots for both versions of the Adauction format, CountDown and ActiveBid, as well as customized inventory for CountDown.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.