September 01, 1998
NetRatings, Narrowline Share Research
Internet research information and services will be provided to the clients of Web audience measurement firm NetRatings and Internet research company Narrowline, San Francisco, because of an agreement the companies made. The alliance will aim to provide a view of online audience behavior across small, medium and large sites, including populations that usually opt out of panel-based studies, such as business, international, military and educational users.
Both companies will exchange research data and develop joint online studies by combining Narrowline's site-specific, user-intercept technology with NetRatings' user-centric, syndicated site and banner tracking methodologies. They also will offer preferential rates to their customers.