NetRatings, Forrester Launch Online Audience Measurement Service
The new service, announced yesterday, allows marketers to understand how consumer attitudes and technology buying behavior relate to their Internet surfing habits, the companies said. The service combines Forrester's Technographics segmentation with Nielsen//NetRatings' Internet user data collected from its 70,000 U.S. panelists. Technographics is a quantitative research program Forrester uses to analyze how technology affects consumers' attitudes and behavior.
The companies said the new service will allow marketers to answer such questions as: "Where can I find consumers most likely to buy cutting-edge entertainment products such as iDTV and MP3 players?" and "Where can I find those that are most likely to adopt bill payment or wireless financial services?"