NetRatings, Forrester Launch Online Audience Measurement Service

Share this article:
NetRatings Inc., which provides the Nielsen//NetRatings Internet audience measurement service, is teaming up with technology research firm Forrester Research Inc. to create what it said is the industry's first Technographics Internet audience measurement service.


The new service, announced yesterday, allows marketers to understand how consumer attitudes and technology buying behavior relate to their Internet surfing habits, the companies said. The service combines Forrester's Technographics segmentation with Nielsen//NetRatings' Internet user data collected from its 70,000 U.S. panelists. Technographics is a quantitative research program Forrester uses to analyze how technology affects consumers' attitudes and behavior.


The companies said the new service will allow marketers to answer such questions as: "Where can I find consumers most likely to buy cutting-edge entertainment products such as iDTV and MP3 players?" and "Where can I find those that are most likely to adopt bill payment or wireless financial services?"


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.