NetMarket, Newsstand to Integrate Offerings

Share this article:
Online shopping site NetMarket (www.netmarket.com), Stamford, CT, and magazine retailer The Electronic Newsstand (www.enews.com), Washington, DC, recently agreed to integrate their offerings to help make brand-name products and services available to consumers.


Through this performance-based agreement, The Electronic Newsstand will develop a private label, customized site on NetMarket so it can incorporate magazine offerings into different NetMarket stores. Magazines will be displayed on appropriate stores. For example, Parents Magazine will be placed alongside baby strollers and cribs. Consumers will have the ability to purchase magazine subscriptions from The Electronic Newsstand directly from the NetMarket site.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.