NetIQ Says It Will Acquire WebPosition Search Engine Software

Share this article:
NetIQ Corp., maker of the WebTrends analytics software, said yesterday that it plans to acquire FirstPlace Software Inc.'s WebPosition product line later this week.


The acquisition, whose terms were not disclosed, yields WebPosition Gold, a search engine optimization software product. According to NetIQ, San Jose, CA, the deal will strengthen the company's WebTrends unit in the search engine analytics area.


"Today, five out of six commercial searches worldwide originate from organic search results," Greg Drew, senior vice president and general manager of NetIQ's WebTrends unit, said in a statement. "With the addition of WebPosition Gold, we are positioned to analyze activity from both paid and organic searches and optimize Web pages to drive improved conversion."


WebTrends lets users measure and optimize results from the company's online marketing efforts, including commerce analysis, content effectiveness and campaign performance. Web Position Gold helps users ensure they are publishing content that is relevant to searches conducted by online visitors.


Meanwhile, NetIQ later this month releases WebTrends 7, the latest generation analytics service offered either as software or a hosted solution. The new version enables easier interpretation of results, a one-shot view of which marketing activities drive the best results and better integration of Web analytics into daily business processes using common tools like Microsoft Excel for cross-channel analysis.


Addressing different audiences, WebTrends 7 is available in enterprise, professional and small business editions


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.