NetGrocer, FreeRide Media Form Partnership

Share this article:
NetGrocer, North Brunswick, NJ, an online grocery center, this week announced that it has formed an exclusive partnership with FreeRide Media, New York, an online marketing and loyalty company. The goal of the partnership is to help NetGrocer attract and retain customers through the FreeRide loyalty and marketing program.


Customers of NetGrocer can earn FreeRide points by making purchases on a dollar-volume scale where points are based on customer's total purchases.


The two firms will also launch a case study that will examine more than 50 of the most prominent and well-known brands marketed in the United States. The study will take place over a three- to six-month period. It will give manufacturers insight into the value of promoting loyalty vs. promoting discount, as well as which incentive program works the best at creating repeat customers.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.