NetGrocer, FreeRide Media Form Partnership

Share this article:
NetGrocer, North Brunswick, NJ, an online grocery center, this week announced that it has formed an exclusive partnership with FreeRide Media, New York, an online marketing and loyalty company. The goal of the partnership is to help NetGrocer attract and retain customers through the FreeRide loyalty and marketing program.


Customers of NetGrocer can earn FreeRide points by making purchases on a dollar-volume scale where points are based on customer's total purchases.


The two firms will also launch a case study that will examine more than 50 of the most prominent and well-known brands marketed in the United States. The study will take place over a three- to six-month period. It will give manufacturers insight into the value of promoting loyalty vs. promoting discount, as well as which incentive program works the best at creating repeat customers.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.