NetGravity Signs Pact With NetRatings

Share this article:
Interactive marketing management solutions provider, NetGravity, San Mateo, CA, this week announced a strategic partnership with NetRatings, a Web audience measurement firm. Through the agreement, NetGravity will provide access to the Nielsen//NetRatings site reach and demographic profile data as part of its AdCenter for Agencies service.


The AdCenter for Agencies is a complete end-to-end Internet advertising campaign management service. Joint customers can access Nielsen//NetRatings authenticated information about online user behavior to determine the appropriate match of sites to campaign objectives. The Nielsen//NetRatings data can either be used alone, or in combination with agencies' campaign performance data which is already stored by NetGravity through the service for even more refined targeting.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.