NetGift Widens Affiliate Network

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NetGift Registry Network, which claims to be the Internet's first network of online gift registries linked across a variety of sites, said yesterday it has expanded its reach by signing 30 new affiliate partners only three weeks after its launch.


Online shoppers can now visit sites such as usatoday.com, charlotteobserver.com, kansas.com, twincities.com, michigan.com and register for gifts at the registry, whose back-end is actually run by NetGift Registry.


The registry offers more than 3 million gifts from 350 retail stores, including eToys.com, barnesandnoble.com, Ross-Simons, Egghead.com and Sunglass Hut.


"Our marketing strategy is to go where the eyeballs are," said Steve Furst, CEO of NetGift Registry, Durham, NC. "We believe we should be where you are on the Internet."


Pursuing that visibility strategy in the critical holiday season, NetGift plans to have nearly 100 affiliate partners signed up by December end, up from the 66 currently allied with the company.


By the end of the year, the registry will reach 39 million Internet users who are potential registrants, Furst said.


The registry is also on the verge of sewing up deals with retailers as part of an effort to broaden its retail coverage.


NetGift garners revenue each time a consumer buys through an affiliate. Commissions range from 3 percent through 18 percent, depending on the nature of the gift. It will split its commission in half with non-profits for sales from such sites.

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