NetGenesis Introduces Vignette Product

Share this article:
NetGenesis, Cambridge, MA, a provider of customer intelligence to Internet-enables and Fortune 500 enterprises, yesterday said it will offer a new product that enables tight integration with applications from NetGenesis and Vignette, a supplier of e-business solutions for online businesses.


NetInstrument for Austin, TX-based Vignette links the online consumer behavioral data from NetAnalysis with personalized content from Vignette's e-business platform enabling mangers to understand the impact of specific content to e-customers.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.