Net.Genesis, BuyItNow Make Agreement

Share this article:
Net.Genesis Corp., Cambridge, MA, a knowledge management software manufacturer, this week announced that BuyItNow Inc., Tulsa, OK, an online collection of specialized stores with their own branded merchandise, will be using net.analysis by Net.Genesis on the Sun/Solaris platform.


BuyItNow president and chief operating officer Randy Jo Wilcox said that using the new software application will help the company to manage customer relationships by demonstrating how consumers use the site. By conforming content to the best customers and prospects, it aims to cut down marketing costs as well as increase sales.


BuyItNow spent six months testing the market for e-customer analysis solutions before opting to go with Net.Genesis' net.analysis. Net.Genesis was chosen because of its ability to handle BuyItNow's replication and load balancing requirements, the company said.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.