I use Netflix all the time, mostly to re-watch shows I can't seem to get enough of and discover new favorites. Which is why it's really kind of sad that, from a business perspective, my beloved Netflix can't seem to get their act together.
Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.
Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."
Netflix loses 800,000 customers and changes its cocky tone.
Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.
Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.
Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.
Netflix needed some good news. It got it.
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