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Netflix

The Netflix Dilemma

Erin Dostal April 24, 2012

I use Netflix all the time, mostly to re-watch shows I can't seem to get enough of and discover new favorites. Which is why it's really kind of sad that, from a business perspective, my beloved Netflix can't seem to get their act together.

Netflix revenue jumps 47%

Dianna Dilworth January 25, 2012

Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.

Netflix CMO steps aside

Melissa Hoffmann January 23, 2012

Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."

Customer Relationship Mangling: a Netflix case study

Juan Martinez October 25, 2011

Netflix loses 800,000 customers and changes its cocky tone.

Netflix Q4 2010 revenue jumps 34% despite marketing cut

Juan Martinez January 26, 2011

Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.