Netflix

The Netflix Dilemma

The Netflix Dilemma

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I use Netflix all the time, mostly to re-watch shows I can't seem to get enough of and discover new favorites. Which is why it's really kind of sad that, from a business perspective, my beloved Netflix can't seem to get their act together.

Netflix revenue jumps 47%

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Netflix said Jan. 25 that it saw $876 million in global revenue in Q4, a year-over-year increase of 47%, although it spent nearly 60% less on marketing in the fourth quarter of 2011 compared with the same period of the prior year.

Netflix CMO steps aside

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Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."

Customer Relationship Mangling: a Netflix case study

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Netflix loses 800,000 customers and changes its cocky tone.

Netflix Q4 2010 revenue jumps 34% despite marketing cut

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Netflix said January 26 that it spent 10% less on marketing in the fourth quarter of 2010 compared with the same period of the prior year. However, it saw $596 million in Q4 revenue, a year-over-year increase of 34%, as well as net income of $47 million, up 52% compared with Q4 2009.

Netflix strikes streaming deal with Nu Image/Millennium Group

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Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio Nu Image/Millennium Group.

Netflix releases video streaming app for iPhone

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Netflix released an app August 26 to allow subscribers to view movies and TV shows from the iPhone or iPod Touch.

Netflix deal a small victory in competition against pay-cable networks

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Netflix needed some good news. It got it.

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