Direct Line Blog

Netflix gets more mobile

Share this article:

Netflix's iPad application, which allows consumers to stream video content straight to the device, is getting good reviews. The company also just announced it will create apps for the iPhone and iPod Touch.

Of course Netflix wants to keep pace with its mobile-savvy customers. However, the company is likely also playing defense in a way by shifting some of its attention to live streaming for mobile devices.

Ethan Epstein of Slate's The Big Money Web site profiled Netflix's relationship with the US Postal Service last month, after the agency announced its plans to shift to a five-day per week delivery schedule. The service reduction is a major problem for the DVD-shipping company, he says.

“The elimination of Saturday delivery would mean that Netflix subscribers will have to endure two consecutive days of no service – nothing to scoff at in a time when consumers have come to expect high speeds and (nearly) instant gratification,” he notes, adding that “higher postage costs will pose another serious problem.”

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.