Direct Line Blog

Netflix gets more mobile

Share this article:

Netflix's iPad application, which allows consumers to stream video content straight to the device, is getting good reviews. The company also just announced it will create apps for the iPhone and iPod Touch.

Of course Netflix wants to keep pace with its mobile-savvy customers. However, the company is likely also playing defense in a way by shifting some of its attention to live streaming for mobile devices.

Ethan Epstein of Slate's The Big Money Web site profiled Netflix's relationship with the US Postal Service last month, after the agency announced its plans to shift to a five-day per week delivery schedule. The service reduction is a major problem for the DVD-shipping company, he says.

“The elimination of Saturday delivery would mean that Netflix subscribers will have to endure two consecutive days of no service – nothing to scoff at in a time when consumers have come to expect high speeds and (nearly) instant gratification,” he notes, adding that “higher postage costs will pose another serious problem.”

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.