Netexponent Answers Audible's Call

Share this article:
Audible Inc., a provider of spoken audio entertainment, information and educational programming, chose online performance marketing agency Netexponent to manage and optimize its affiliate programs, media partnerships and search marketing.


The New York agency is tasked with maximizing order volume via a custom partnership network marketing channel by allocating more resources to recruiting and managing affiliates and media partners.


Audible provides 27,000 digital audio programs from brands like The New York Times, The Wall Street Journal, Forbes and The New Yorker as well as 12,000 audio book titles from authors like Anne Rice, Stephen King and John Grisham.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.