Netexponent Answers Audible's Call

Share this article:
Audible Inc., a provider of spoken audio entertainment, information and educational programming, chose online performance marketing agency Netexponent to manage and optimize its affiliate programs, media partnerships and search marketing.


The New York agency is tasked with maximizing order volume via a custom partnership network marketing channel by allocating more resources to recruiting and managing affiliates and media partners.


Audible provides 27,000 digital audio programs from brands like The New York Times, The Wall Street Journal, Forbes and The New Yorker as well as 12,000 audio book titles from authors like Anne Rice, Stephen King and John Grisham.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.