Netexponent Answers Audible's Call

Audible Inc., a provider of spoken audio entertainment, information and educational programming, chose online performance marketing agency Netexponent to manage and optimize its affiliate programs, media partnerships and search marketing.


The New York agency is tasked with maximizing order volume via a custom partnership network marketing channel by allocating more resources to recruiting and managing affiliates and media partners.


Audible provides 27,000 digital audio programs from brands like The New York Times, The Wall Street Journal, Forbes and The New Yorker as well as 12,000 audio book titles from authors like Anne Rice, Stephen King and John Grisham.


close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Data-Driven Marketing Is Ready to Rev Into High Gear

Data-Driven Marketing Is Ready to Rev Into High ...

Companies put the pedal to the metal for spending on new data solutions and staffers, says a DMA report

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Just Ask Watson: IBM Unveils the Watson Engagement ...

According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

Etailer Taps Data with Appealing Results

Etailer Taps Data with Appealing Results

Gift basket purveyor Harry & David uses multivariate testing to give its e-commerce visitors the online experience they crave.