NetCreations to Manage WebPromote's E-Mail List

Share this article:
E-mail list developer and manager NetCreations Inc. announced last week that it has been selected to manage online marketing services firm WebPromote's 213,332-name e-mail list.


The deal boosts NetCreations' Postmaster Direct Response database from 750,000 to 894,445 unique e-mail addresses. A merge/purge revealed about 50,000 duplicate addresses.


The WebPromote list offers e-mail addresses of Internet users who have signed up to receive information about business, employment, computing, entertainment, health, travel and other topics. WebPromote, Chicago, has been collecting e-mail addresses for about a year and until now has managed its list in-house. WebPromote will continue to offer its list through its own sales force.


NetCreations, New York, will store WebPromote's e-mail addresses, provide e-mail delivery and merge/purge services and offer the list for rent at www.postmasterdirect.com.


According to NetCreations, WebPromote's list initially will rent for 15 cents per name including distribution and merge/purge. Also under the agreement, WebPromote will broker NetCreations' lists.


NetCreations' president Rosalind Resnick said the lists are a natural fit because they are both "opt-in," letting consumers get mail only on topics they choose.


"Our goal is to build the largest opt-in database on the Internet," said Resnick. "One of the things that has always been difficult for us is that there are sites out there with lists of a million names but they're not opt-in. With WebPromote, we were able to get 213,000 new names right off the bat."


WebPromote is an Internet promotional services company whose clients include Microsoft, The Washington Post, The American Lung Association and Hewlett-Packard.


Resnick said NetCreations's list selects include 3,000 topical categories.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.