NetCreations Starts E-Mail Industry Newsletter

Share this article:
NetCreations Inc., New York, yesterday announced its creation of "The Higher Ground," an e-mail newsletter for e-mail marketers.


The newsletter will focus on the positive side of e-mail marketing, according to NetCreations.


In his introduction to the newsletter, NetCreations' president Michael Mayor said, "Twice each month, we will tell you about the companies, the people and the lists that are making e-mail acquisition campaigns work. You'll hear about the best practices and the results they are yielding."


In addition, the newsletter will feature contributed stories as well as listings of e-mail events.


Marketers can subscribe to "The Higher Ground" for free at www.postmasterdirect.com/hg_newsletter.htm.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.