NetCreations Posts Strong 1Q Earnings

Share this article:
E-mail marketer NetCreations, New York, reported first quarter 2000 earnings of $2 million, or 13 cents per diluted share, a major increase over its profits of $294,524, or 3 cents per diluted share, a year ago.


For the first quarter ended March 31, 2000, NetCreations generated net revenues of $14.4 million, a $4 million increase over fourth quarter 1999 revenues and a more than $12 million rise over the year-ago first quarter.


News of the firm's performance contributed to a spike in NetCreations' trading price. Its shares opened Wednesday at $29 per share and rose 37 percent by midday to $34 5/8 per share. However, the shares have yet to approach the company's all-time high of $69 3/4 per share.


Rosalind Resnick, NetCreations chairwoman/CEO, attributed much of the company's performance to the expansion of its e-mail lists. She said it added an average of 20,000 e-mail names per day to its database during the first half of the quarter and approximately 30,000 names per day throughout the second half.


NetCreations ended the quarter with a total of 7.7 million e-mail addresses in its database.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.