NetCreations Posts Strong 1Q Earnings

Share this article:
E-mail marketer NetCreations, New York, reported first quarter 2000 earnings of $2 million, or 13 cents per diluted share, a major increase over its profits of $294,524, or 3 cents per diluted share, a year ago.


For the first quarter ended March 31, 2000, NetCreations generated net revenues of $14.4 million, a $4 million increase over fourth quarter 1999 revenues and a more than $12 million rise over the year-ago first quarter.


News of the firm's performance contributed to a spike in NetCreations' trading price. Its shares opened Wednesday at $29 per share and rose 37 percent by midday to $34 5/8 per share. However, the shares have yet to approach the company's all-time high of $69 3/4 per share.


Rosalind Resnick, NetCreations chairwoman/CEO, attributed much of the company's performance to the expansion of its e-mail lists. She said it added an average of 20,000 e-mail names per day to its database during the first half of the quarter and approximately 30,000 names per day throughout the second half.


NetCreations ended the quarter with a total of 7.7 million e-mail addresses in its database.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.