NetCreations' Postmasterdirect.com List Affiliate Network
Similar to the Amazon affiliate program, where special interest sites can drive traffic to the bookstore to receive a cut of sales from the merchant site, it offers a percentage of profit for referrals but is much higher than that typical to other affiliate programs.
It is being promoted to NetCreations' clients via a direct email campaign. Visitors to the list owner's site are invited to join email mailing lists on a variety of topics. If they do join, their names are held in NetCreations' database, and mailings to those names will be offered to brand name clients for a fee.
One of the partners promoting the program "very aggressively" according to NetCreations' list manager Michael Szerencsy, is Pocketstuffers.com, a Web site for free stuff.
"Pocketstuffer has promoted the program most strongly and has already recruited 403 affiliates" he said.
The company this month hired three new recruits: Louise Price as marketing manager, Gary Sindler as CFO and Larry Mahon, vice president of sales.