NetCreations Expanding Business-to-Business E-Mail Services

Share this article:
NetCreations Inc. is expected to announce at the Direct Marketing Association's 18th Annual Catalog Conference June 4 that it is expanding its business-to-business e-mail marketing services to include management of opt-in e-mail newsletters and house files and that it will be offering newsletter sponsorship opportunities.


Of the company's database of more than 33 million e-mail names, 15 percent are from the BTB segment, according to Rosalind Resnick, NetCreations' chairman/CEO. However, those names account for about 50 percent of NetCreations' revenue.


"We're expanding our suite of BTB services, starting off with about 5 million tech names alone," Resnick said. "We found we were leaving money on the table by not offering more BTB names."


NetCreations will offer three new services for business-to-business marketers: PostMasterDirect.com B2B Master File, PostMasterDirect.com B2B Select and PostMasterDirect.com B2B Newsletter Sponsorships.


Resnick said the PostMasterDirect.com B2B Master File is actually three databases that allow marketers to dynamically select prospects across 5 million names. The databases include small-business owners, Webmasters and IT professionals. The cost per thousand for the master file is $250 to $400.


"With B2B Master File, we're offering for the first time a new way to slice and dice our database," Resnick said.


PostMasterDirect.com B2B Select offers marketers the opportunity to target subscribers to branded BTB newsletters, content sites and online publications. Mailers can send stand-alone offers to the publication lists for an average CPM of $300 to $400.


PostMasterDirect.com B2B Newsletter Sponsorships will offer marketers sponsorship opportunities with BTB newsletters. Resnick said Entrepreneur.com is among NetCreations' first clients offering sponsorships. CPMs for sponsorships are $50 and up.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.