NetCreations Cuts Q4 Estimates

Share this article:
NetCreations Inc., New York, a provider of opt-in e-mail marketing services, expects to report lower earnings and revenues in the fourth quarter because of the slumping online advertising market.


The company said in a statement that net revenue for the fourth quarter ending Dec. 31 will be $12 million to $14 million, down from $14.2 million in the third quarter. Due to certain one-time nonrecurring charges, NetCreations anticipates that earnings per share will range from a loss of $0.04 to a loss of $0.06. Excluding the one-time charge, the company's loss per share will fall between $0.00 and $0.02.


"The marketplace continues to be a challenging one in which to operate, and as such, our revenues and earnings to date have been adversely affected by the decline in marketing-related expenditures associated with our e-commerce companies and other dot-com customers," said Rosalind Resnick, NetCreations' chairwoman/CEO.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.