NetCreations Adds SportsLine to E-Mail Lineup

Share this article:
NetCreations Inc., New York, an opt-in e-mail marketing service, said yesterday that it has added CBS SportsLine, also of New York, to its Internet advertising network of more than 200 partner Web sites.


"We are delighted to welcome SportsLine.com to the NetCreations Network," said Rosalind Resnick, chairman/CEO of NetCreations. "SportsLine's fast growing and highly qualified audience of sports enthusiasts presents a unique opportunity for marketers to reach Internet consumers who have requested information about specific topics of interest."


NetCreations will manage the opt-in e-mail address list compiled through sign-up forms that will be incorporated into the CBS SportsLine Web site. SportsLine visitors can opt in to receive offers through e-mail by checking category boxes to match their interests.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US