Netcentives to Design CMGI Loyalty Program

Share this article:
Netcentives Inc., Andover, MA, has agreed to create an online loyalty program called CMGI Points, for CMGI, New York, and its member companies. As part of the agreement, CMGI will purchase 4.9 percent of Netcentive's outstanding common stock.


CMGI network sites will be able to earn CMGI Points and then redeem those points for a selection of rewards options, including air travel on leading carriers, which are exclusive to Netcentives. Additionally, a user interface will allow people participating in the CMGI Points program to view account balances and recent activity from any participating site in the CMGI network, regardless of where those points were collected.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.