Netcentives Nears Break-Even Point

Share this article:
In what is somewhat novel news compared to recent reports of dot-com disaster, Netcentives Inc. said last week that it should hit its break-even point in 2001. The company, which creates consumer loyalty programs, said its rate of customer acquisition has surged of late -- growing to 240 at the end of the first quarter from 57 in first quarter 1999. The company, based in San Francisco, owns e-mail marketing firm Post Communications and has clients such as Delta Air Lines Inc., Tommy Hilfiger Corp. and Visa.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions