June 19, 2000
Netcentives Nears Break-Even Point
In what is somewhat novel news compared to recent reports of dot-com disaster, Netcentives Inc. said last week that it should hit its break-even point in 2001. The company, which creates consumer loyalty programs, said its rate of customer acquisition has surged of late -- growing to 240 at the end of the first quarter from 57 in first quarter 1999. The company, based in San Francisco, owns e-mail marketing firm Post Communications and has clients such as Delta Air Lines Inc., Tommy Hilfiger Corp. and Visa.