May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

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Infographic: CMOs and CIOs Fight for Customer Centricity

Multichannel Is Perrigo's Marketing Cure

40 Under 40: 2013 Call For Entries Now Open!

June 19, 2000

Netcentives Nears Break-Even Point

In what is somewhat novel news compared to recent reports of dot-com disaster, Netcentives Inc. said last week that it should hit its break-even point in 2001. The company, which creates consumer loyalty programs, said its rate of customer acquisition has surged of late -- growing to 240 at the end of the first quarter from 57 in first quarter 1999. The company, based in San Francisco, owns e-mail marketing firm Post Communications and has clients such as Delta Air Lines Inc., Tommy Hilfiger Corp. and Visa.