Malcolm Netburn has been named chairman/CEO of Communications Data Services Inc., an international data management firm that provides customized fulfillment services to publishers and direct marketers. John P. Loughlin, executive vice president and general manager of Hearst Magazines, a unit of New York-based Hearst Corp., made the announcement. CDS has an opportunity to be a visionary company serving as an essential and strategic partner with its clients, Mr. Netburn said. CDS is a wholly owned subsidiary of Hearst and employs 3,000 people worldwide. It manages 150 million names of active subscribers for 400 magazine and product fulfillment clients in the direct-to-consumer and business-to-business markets. Mr. Netburn, who starts Feb. 5 and will report to Mr. Loughlin, said his top goal for 2007 is to develop a company strategy ... consistent with clients' needs and with the fast-changing conditions of the industry, and then to communicate that n