Net-A-Porter to launch men's site in 2011

Share this article:

Online retailer Net-A-Porter will launch a male counterpart to its 10-year-old women's luxury site in January. Named “Mr. Porter,” the e-commerce portal will sell clothes from high-end brands including Ralph Lauren, Burberry and YSL.

Mr. Porter will also feature editorial content, style advice and same-day delivery in New York and London, in addition to selling men's clothing.

“We have a ready-made customer base for our men's business; 100% of Net-A-Porter customers have a man in their lives in some capacity, and 59% of them are married or living with their partners,” said Natalie Massenet, the company's founder, in a statement.

Swiss luxury retailer Richemont acquired full control of Net-A-Porter for $533 million two months ago.

A Net-A-Porter representative could not be immediately reached for comment.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.