Nestle Purina names Razor AOR for CRM

Nestle Purina Pet Care has named Razor its CRM agency of record following a review. The agency will handle CRM for Purina brands Purina One, Friskies and Puppy Chow, among others, according to a statement from the agency.

Last month, Nestle named OgilvyOne AOR for CRM and digital duties across its Wonka line of products, which includes Sweet Tarts, Spree and Nerds.

Neither Purina nor Razor could be immediately reached for comment.