Nestlé names OgilvyOne CRM, digital AOR for Wonka

Nestlé Confections & Snacks has named OgilvyOne agency of record for digital and CRM for the Wonka brand. Wonka candy lines include Sweet Tarts, Spree and Nerds and the Wonka Exceptionals chocolate line.

Nestle referred calls seeking comment to the agency. OgilvyOne declined to disclose specifics about its work for the brand, other than its plans to expand Wonka's music platform on Wonka.com.

“We developed a wide scope of ideas to extend the brand's core platform across the digital space and to take its position to the next level,” said Lauriann Serra, executive marketing director at OgilvyOne, in a statement.

The agency also manages Nestlé's Crunch and Raisinets brands.